Black Friday has long been the granddaddy of retail events—an annual, adrenaline-pumping treasure hunt for deep discounts and doorbusters that shoppers mark on their calendars months in advance. As 2025’s edition approaches, shoppers across the US are keen to discover where the best deals are hiding: Is it Walmart’s new dual-wave bonanza? Amazon’s relentless digital marathon? Target’s in-store exclusives, or Best Buy’s legendary tech steals?

If you’re plotting your strategy for Black Friday 2025, buckle up. We’re breaking down the hottest deals, early access tips, and what real experts are saying about the biggest shopping day of the year.

When Is Black Friday 2025 (And Why It’s a Bigger Deal Than Ever)

This year, Black Friday falls on November 28, 2025. But let’s not kid ourselves—shopping no longer waits for the alarm at dawn. Retailers are stretching Black Friday into week-long (sometimes two-week-long) sales, with Early Black Friday sales tempting browsers as soon as mid-November.

That means the old-school “line-up in the cold before sunrise” experience is now just one way to score a bargain. For many, the better strategy might actually start from the couch.

At a Glance: Black Friday Store Hours 2025

Here’s when the biggest stores open their doors on Black Friday. Worth noting: local hours may vary, and online deals usually start well before the physical doors swing open:

Many online sales and exclusive member deals hit days before, so you don’t have to brave the chaos to come out ahead.

Walmart Black Friday Deals 2025: Dual Waves, Bigger Savings

Walmart is doubling down on the action this year, rolling out Walmart Black Friday deals 2025 in two waves:

Week 1: November 10–16

• Online deals drop Monday, November 11 (Noon ET for Walmart+ members; 5 p.m. ET for everyone else).
• In-store deals start Friday, November 15 at 6 a.m. local time.

Week 2: November 24–30

• Online early access for Walmart+ members begins Monday, November 25 at Noon ET (with others joining at 5 p.m. ET).
• In-store festivities hit Friday, November 29 at 6 a.m.

What’s Hot?

• Up to 70% off across TVs, laptops, toys, kitchen appliances, cleaning tech, and more.
• Walmart+ membership deals grant 5-hour head start for online Black Friday offers.
• Flash deals on home goods, personal electronics, and coveted gadgets.

Pro tip: Walmart+ members are set to score the best goods before quantities run low—well worth considering for frequent Walmart shoppers.

Amazon Black Friday 2025: Epic Early Deals & Lightning Discounts

Amazon turns Black Friday into a full-on shopping marathon, with their 2025 event expected to stretch potentially up to 14 days—from November 20 right through to Cyber Monday on December 1.

Key Features

• Early Black Friday sales kick off weeks prior, featuring Amazon devices and big-ticket electronics.
• Amazon Prime Black Friday: Members get exclusive early access to hundreds of Lightning Deals and limited-time offers.
• Top picks from last year—Echo Dot (over 50% off), Fire Stick, Kindle, Shark vacuums, Apple devices, and household tech—are poised for deep discounts again.
• Deals on brands like Apple, Samsung, LG, KitchenAid, and more, including up to 30% off Apple AirPods, 50% off Fire TVs, and other high-demand gadgets.

Amazon Shopping Tips

• Grab a free Amazon Prime trial for VIP access.
• Watch for daily Lightning Deals hitting every 5–10 minutes (move fast: quantities are truly limited).
• Bookmark Amazon’s Black Friday hub and set deal alerts to stay ahead of the crowd.

Target Holiday Sales 2025: Bigger, Bolder, and More Digital

Target isn’t left behind in the holiday race. Target holiday sales 2025 are breaking records, with the retailer reporting a 2.8% year-over-year sales bump and the biggest Black Friday and Cyber Monday sales in company history.

What You’ll Find

• Lots of digital overlap: nearly 9% growth in online sales and more deals available for pickup or drive-up.
• Emphasis on clothing, toys, electronics, beauty, and home décor.
• Target Circle holiday deals: Loyalty program members can unlock early-bird offers and extra savings across popular categories.

Store hours: Most open at 6 a.m., but local adjustments are possible.

Target Savings Strategy

• Use Target Circle for exclusive holiday coupons and first dibs on doorbusters.
• Look for stacked discounts: many doorbusters can be combined with Circle rewards or gift card specials.

Best Buy Doorbusters 2025: Tech Steals for Every Budget

Best Buy’s Black Friday reputation is built on one thing: doorbusters. This year is no exception. The retailer rolls out headline deals in electronics, home tech, and gaming for both early birds and savvy online shoppers.

When to Shop & What to Expect

• Store hours: Best Buy opens at 6 a.m. Black Friday morning.
• Best Buy membership offers grant early access to limited-time deals (Thursday for Plus or Total members, Friday for all).
• Weekly doorbuster drops leading up to Black Friday—big TV, laptop, smartphone, and smart home deals revealed every Thursday for members and every Friday to the public.

Standout 2025 tech deals include:

• LG OLED 48” TV: $650, or $600 for My Best Buy Plus members
• Samsung 75” Smart TV: $549.99
• M2 MacBook Air 13”: Major markdowns
• Deep discounts on Dyson vacuums, gaming laptops, monitors, and smart home gear

Insider tip: Best Buy’s hottest doorbusters are limited stock—set your alarm and shop early, whether online or in-store.

Early Black Friday Sales: Should You Shop Now or Wait?

Some shoppers swear by getting in early, scooping up must-have gifts and avoiding the Black Friday rush. Most of the top retailers, including Walmart, Amazon, and Best Buy, now offer Early Black Friday sales that rival what you’ll find on the big day itself.

• Pros: Early deals = less pressure, more inventory, time to price-compare
• Cons: Deepest discounts sometimes appear right on Black Friday, or even on Cyber Monday for select product categories

Two Smart Shopper Perspectives

• The Early Bird: “I buy gifts and major tech in early November to dodge out-of-stock headaches and shipping delays.”
• The Deal Maximizer: “I make a wishlist but wait right up until Black Friday or Cyber Monday to pounce on historically bigger markdowns, especially for TVs and laptops.”

Best Black Friday Tech Deals: Where Should You Shop in 2025?

There’s no one-size-fits-all answer. Here’s a quick-hit rundown:

• Walmart Black Friday deals 2025: Go here for major rollbacks on household staples, TVs, and gaming bundles—plus the best shot at quantity for big brands.
• Amazon Black Friday 2025: Lightning Deals and all-day flash savings on everything from electronics to small business “hidden gems.” Prime members get first shot at the best.
• Best Buy doorbusters 2025: Best for TV, laptop, and home appliance steals, with in-store and online member exclusives.
• Target holiday sales 2025: Best stacked savings on toys, apparel, home, and decor—plus seamless drive-up for online orders.

Insider Tips for Winning Black Friday 2025

• Sign up for memberships: Walmart+, Amazon Prime, Target Circle, and My Best Buy Plus/Total all offer crucial early or exclusive access to deals.
• Set alerts and plan ahead: Make your ultimate wishlist now; set up deal alerts and keep your schedule open for timed flash deals.
• Compare, compare, compare: Don’t let a flashy “doorbuster” steal all your attention—some prices drop even lower as days progress, so keep watching your top picks.
• Budget for big ticket items: If you’re buying electronics, now is the time for TVs, laptops, smartwatches, tablets, and appliances.

Conclusion: Your Black Friday 2025 Game Plan

Whether you love the ritual of lining up in the early hours for a doorbuster TV, or you prefer to snipe deals from the comfort of your home, Black Friday 2025 is shaping up to be one of the richest years ever for savings hunters. With early access programs, dual-wave sales, lightning deals, and VIP member perks, the only risk is waiting too long and watching your wishlist items go out of stock.

Ready to get started? Mark your calendars, sign up for membership programs at your favorite retailers, and start tracking your favorite products now. The best deals don’t always wait for midnight—sometimes, they’re just a smart click away.